Video is one of the best marketing tools you can use to promote your business. And, with your smart phone in hand, there’s no reason you shouldn’t be using it regularly.

Let’s say a Restaurant owner is having a lunch special that packs in a huge crowd. Why not shoot a quick video of your food and the crowd. You might even ask a couple of diners to give their thoughts. Push that video to your Facebook account and Voila, you have an instant video commercial showcasing your great deal.

Be sure to include a decent description of what is happening like” People love our New Lunch Special here at Louie’s Diner”…

Now, a step further, if you get the names of the diners you include in your video, TAG them on their post and you’ll get extra buzz from it.

Okay, that whole process will take under 10 minutes and your next lunch rush might be even bigger for that few minutes and 0 dollars invested…

In case you don’t know, video content is huge right now. How huge? Check out these two graphs from the recent Mary Meeker Internet Trends report which show the rise in video consumption on Facebook and Snapchat, respectively.

Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. Videos generate the best reach and response levels on social media platforms.

Given advances in technology, particularly in regards to network capacity, enabling us to consume video whenever and wherever we like, video has become the medium of choice for a great many people, and will likely remain in that position till we advance to the next level (in virtual reality).

But while there are now a heap of video creation options available, actually creating compelling video content isn’t easy. YouTube knows this, and today, the Google-owned video platform has released a new tool to make creating branded video content a little easier.

Called YouTube Director, the new app acts as a guide to take you through the video creation process, providing templates and step-by-step instructions on how to make an engaging branded video.

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