LinkedIn recently revealed a spate ofnew products and features-from a brand-new desktop redesign toonline training offeringsto how itsnews feedwill become more relevant and responsive to users.
But the one nugget that caught my eye (and should catch yours as well, especially if you are aBusiness Coach, Consultantor anyone else who builds your business around talking with prospects) had to do with LinkedIn Messages.
LinkedIn revealed that it’s seen a240% spikein the number of Messages sent on the network since it redesigned them to feel more like text messaging exchanges as opposed to emails.
Given this boost ininterest,LinkedIn’s looking to featureMessagesmore prominently on the updateddesktop version of the site, whileincreasingthe relevance of Messaging as well.
For example, if you’re looking for a job at a particular company and are viewing a listing on LinkedIn, a new systemwill automatically search your existing connections, and if anyone in your network works for the company advertisingthe position you’re looking at, LinkedIn will immediately pop those people up at the top of your Messages box, so you can send them a note in real-time about the job opening and find out more.
What I love about LinkedIn Messages is the immediatespeed and relevancethat you can deliver to someone who is your ideal prospect or a potential client.